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Give-Bag

SERVICEPLAN, Munchen / PENNY / 2017

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Overview

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OVERVIEW

Background

Supermarkets are getting rid of plastic bags and selling bags made of paper, cotton, and synthetic materials instead. Good idea, but only if you reuse them. However, millions of alternative bags are used just once!

Execution

Customers who buy a Give-Bag at PENNY save 10 Cents every time they bring their own bag. Each time it is reused, PENNY donates an additional 10 cents to local social organizations. And above all, we help protect precious natural resources.

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