This year The Super Bowl was played in Atlanta, Georgia. Kia builds its cars only 81 miles away in the totally obscure town of West Point, Georgia. If there was ever a time to tell this story of contrasting fame and anonymity, it was this year on the Super Bowl. The Super Bowl is a parade of big celebrity and broad humor. The film’s opening line (“We are not famous.”) contradicts the media environment it lives in.

We shot entirely on film using anamorphic lenses to establish an immersive feel. These lenses cut the depth of field down so the background becomes more beautifully abstract. This forces the eye to focus on the foreground elements. The wide ratio unconstrains our story and also adds to the epic feel.