The visually impaired cannot use household appliances such as washing machines, dishwashers and irons without help because they have no voice guidance.

A member of the Six Dots Foundation for the Blind launched a campaign on change.org to raise public awareness on this issue and to reach out to white goods companies. Our brief was to draw attention to the campaign and gather more signatures.

The first thing viewers saw was a washing machine with no buttons. As they turned up the volume of the video with the volume bar, the buttons of the machine started to appear one by one.

The first thing viewers saw was a washing machine with no buttons. As they turned up the volume of the video with the volume bar, the buttons of the machine started to appear one by one.