Small Business Saturday has focused on promoting, and helping merchants all across the nation prepare for the biggest sales day of the year. But in 2020, small businesses needed more support than ever before. The pandemic and local shelter in place orders made this year more challenging than most. Many small businesses were forced to reduce operations or move online. This situation disproportionately affected Black and minority-owned businesses. With more people stuck at home, streaming audio consumption surged. Amex leaned into this trend to create an editorial-style testimonial campaign to remind consumers of the importance of shopping small. We shone a spotlight on minority-owned establishments. Amex captured the stories of 30 minority small business owners. A total of 15 hours of content were recorded, to develop 30 unique stories voiced by the real business owners. Over 15m impressions were delivered across ten metropolitan areas over 6-weeks.