Cannes Lions

GLADWARE CONTAINERS

DIESTE HARMEL & PARTNERS, Dallas / CLOROX / 2004

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An eskimo waits to catch a fish. Suddenly, a Gladware container emerges. The eskimo opens it and sees a fried fish inside. The image freezes and we begin to see in reverse how the Gladware got all the way to the South Pole. This is the proof of resistance of Gladware.

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