Cannes Lions
RECOMMENDED, Arhus / SPECSAVERS / 2009
Overview
Entries
Credits
Execution
The guerrilla stuff worked together with ads, posters and outdoor material – all focusing on the message that a new and extremely cheap optician had come to town.
Outcome
Unfortunately we don’t know the exact effect of the guerrilla activities, but the shop was certainly well visited during the campaign period.
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12 items