The highly coveted Glenfiddich 50-Year Old is considered one of the rarest and most precious expressions of authentic single malt whisky ever released by Scotland’s most distinguished distillery, retailing at £10,000 per bottle.

1. To design Exclusive Limited Edition packaging that would set the Glenfiddich apart as a flagship spirit in global Duty Free outlets and specialist retailers.2. To build a range of super premium Limited Edition whisky brands within the Glenfiddich portfolio to give the spirit house luxury premium status.

Imbued with influences its rich heritage, the exquisite packaging takes cues from the 120-year-old distillery’s archives: the hand-blown bottles are individually numbered, decorated in Scottish silver, crafted by Thomas Fattorini, a sixth generation silversmith, and presented in beautifully hand-stitched, leather-bound cases, inspired by the personal ledgers of distillery founder William Grant.

With 500 bottles produced in total, only 50 are released each year. The first edition is already sold out.Despite an overall volume decrease in malt whisky exports, value has increased year on year, largely through premium, rare and limited releases such as this.