Spikes Asia

Glenfiddich - Bar 1963 New York

POSTERSCOPE TAIWAN, Taipei / GLENDFIDDICH / 2016

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Most whisky campaigns are indoor activities with inviting a select number of people. To boost brand awareness and attract young men in Taiwan, Bar 1963 New York is right on the roadside with 3D installation art, LBS mobile ad, interaction technologies, and social elements. Through the innovative consumer-experience campaigns, we reintroduced Glenfiddich's Pioneering Spirit to Taiwan.

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