We launched the campaign by restoring a photo of Glenfiddich's founding father, William Grant, and his son Charles, telling the story behind the photo: a story of hard work, respect and trust.

Following this, we crowd-sourced photos from across our media channels, the best of which we restored, bringing them back to life for Father's Day and housing them within the Glenfiddich website. We activated the campaign through a series of short films, telling the amazing stories behind the photographs: stories of bravery, dedication and love. Emotive and shareable in their own right, they further communicated the importance of family.

The campaign created unique and shareable moments that were genuinely personal and rewarding and led to an outpouring of goodwill for the brand. Glenfiddich was mentioned more than twice as much as key competitors in the run up to Father's Day, accounting for 26% of all social mentions. The campaign also generated over 206,000 unique film views with 87% of those watching the complete films at just £0.11 per completed view.

Most importantly, however, we hope that the campaign made people understand that Father’s Day is about spending time together as a family, which is the greatest gift of all.