Hair that has been treated with Gliss Kur is especially strong. We prove this in busses and metro trains, where passengers hold on to braided hair instead of the usual handles/straps. Here, everybody can grab the hair and be convinced of its strength. Each of the braids has a hairslide or a bow ribbon with an explanatory line and the sender.Perceptibly strong hair. Gliss Kur Total Repair.

This ambient action created great interest and highest involvement - the product benefit was touchable for every consumer.