Every year hundreds of people in the Ukraine still get cancer because of Chernobyl’s aftermath. The Austrian environmental organization Global 2000 supports a hospital in this region, specialized on cancer treatment. For the 30th anniversary of Chernobyl, Global 2000 asked for an impactful campaign that raises awareness for the ever existing aftermath of the nuclear disaster, while collecting donations for the affected children.

The campaign was launched in April 2016 and ran for four weeks. As a kick-off a press-event took place, where brave volunteers donated their hair in front of reporters and celebrities. Each of these hair-donations gathered €1.000,- from sponsors and launched the campaign nation-wide. The striking visuals of people shaving their own heads were spread on TV, newspapers, billboards, magazines, postcards and online. A big part of the media budget was donated by media partners who were excited supporters of the idea: the starting-budget of €40.000,- was multiplied more than three times worth €130.000,-. Microsites gave a detailed description for shaving your head or donating, for the further spreading we used a hashtag for Social Media (fb, instagram, twitter).