Our challenge was to shift perceptions from Global Development news and issues feeling worthy, niche and inaccessible to vital, interesting and accessible to a broader audience.

The concepts created by the CGI artist Jean Marie Vives, use well known “first-world” global landmarks, forcing a visual comparison which allows the pace of change in the developing world to be made relative to what consumers can easily understand.

As a result of the online ads, there was a lift in click throughs to the Global Development site.