Building on the online behaviour of the need to be ahead of the curve and in the know, we created a tool that aggregates and displays what’s going on right now, to the very second.

The Global Mood Clocks tell more than just time. They’re the world’s first dynamic virtual clocks that tell you what’s going on in 16 cities around the world at that instant. They tell you what’s being tweeted, what’s being searched on Google and which GPS and geo-tagged pictures are being uploaded to Flickr. The clocks’ colours are constantly changing, reflecting the dominant colour from the latest Flickr photo uploads. For example, the earthquake hit Japan on March 11th at 3pm and by 4pm we saw people in Tokyo tweeting about it, googling it, and uploading Flickr photos of the disaster.

The clocks are available online and can be downloaded to your desktop, iPhone and Android.

The buzz and attention surpassed what we had set out to achieve. The Mood Clocks were featured in hundreds of mainstream websites and blogs worldwide. They were projected in night clubs around the word, displayed on billboards, used as a social media research tools and replaced digital clocks in metro stations. Within a short period of time there were 26,000 page views to the Mood Clock website from 87 countries speaking 61 different languages. Our name was out there for potential clients and we were repositioned as a social media capable agency.