Cannes Lions

GLOBAL WARMING AWARENESS

DRAFTFCB TORONTO, Toronto / WORLD WILDLIFE FUND (WWF) / 2008

Awards:

1 Shortlisted Cannes Lions
Film
Film
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Overview

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Credits

Overview

Description

Producing a television commercial leaves a significant footprint on the environment.From the energy used to power the camera and lights to the fuel consumed in all the transportation involved.By using our imagination and producing a spot made entirely of recycled film clips and purchasing carbon offsets, we decided to show consumers what can be done to reduce our footprint and challenge them to do the same.

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2019, WORLD WILDLIFE FUND (WWF)

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