Cannes Lions

GLOBAL WARMING AWARENESS

ACW GREY, Tel Aviv / WORLD WILDLIFE FUND (WWF) / 2011

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Overview

Entries

Credits

Overview

Execution

We placed real life preservers behind the glass at bus stations in central locations around the city, with the message: "Break in case of emergency. Stop global warming".

Outcome

The campaign was a great success. Many people stopped at the sight of the life preservers, took pictures and videos, uploaded them to the internet and discussed the global warming issue.

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