Cannes Lions
MASTER COMUNICACAO, Curitiba / SPVS (WILDLIFE PROTECTION SOCIETY) / 2007
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That’s a hotsite with a very different mechanism: each person that acess it, and each click with the mouse, leaves a little black spot in the page. And you can see – online – all black spots that everyone did. After several clicks, the hotsite will be completely destroyed by these spots.
These black spots symbolise how we all have destroyed our planet along the time. It shows that all of us, with big or small actions, leave our mark, even without notice it.
SPVS (Portuguese acronym for the Society for Wildlife Research and Environmental Education) is an organisation that works to preserve native forests and animals in Brazil.
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