Cannes Lions

GLOBAL WARMING AWARENESS

SAATCHI & SAATCHI POLAND, Warsaw / GREENPEACE / 2008

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Overview

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Credits

Overview

Execution

In November 2007 we built a unique installation in the aquarium of the Lodz Zoo.

We put a realistic mock-up of a typical Polish house, flooded and destroyed by the rising flood waters. The installation was incorporated into the regular aquarium exhibition. The model of the house clearly represented a common Polish house, the message was obvious – it can also happen here, you can get bankrupt in a split second here as well. Presentation of such a grim message in an environment of underwater nature admiration was surprising and showed how beautiful nature can be deadly.

Outcome

Our installation became the most popular place in the Zoo. The action was recognised by local press and radio stations. In November and December, during the action, www.greenpeace.pl (http://www.greenpeace.pl/) was visited 76,000 times and 5,493 people signed the petition to the Polish government to change their non-environmentally friendly energy policy.

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