An action was developed in one of the most important and tourist frequented parks of the city of Buenos Aires. There, in the hottest summer days, the man handed out leaflets with information regarding the natural disasters and their relationship with global warming totally melted down by the heat.The impact of seeing a man melted down on the floor triggered in the people the interest to find out what the leaflets were about. The man handing out leaflets reached a lot of people and provided them of the information they needed to raise their awareness on the subject.

Several media outlets picked up the action.The target quickly related the melted man to global warming and this made them eager to pick up the information .

15,000 leaflets were handed out. The action translated into 14,000 new visits to the site of the Red Cross and donations increased by 9%.