Cannes Lions

GLOBALISATION AWARENESS

LOWE GGK, Vienna / AKTION MENSCH / 2011

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Overview

Description

Globalisation allows the access to low-end manpower andnatural resources and to high-end profit margins.But without fairness gloalisation leaves a track of hate andjealousy around the globe. To change the view is necessaryimperatively: development cooperation instead of exploitation.With this in mind the message of the film: Gloabalisationchanges the earth. Time to change the way we think.

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