Cannes Lions
McCANN-ERICKSON PHILIPPINES, Taguig City / GLOBE TELECOM / 2003
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Description
Parents of a teenage girl are waiting patiently in the car for their daughter. She races out of her messy room and gets into the car. They drop her off at school and she gets out without saying a word. The mother is in despair, wondering what to do about her when she receives a text message from her daughter that reads, 'Take care, love u'.
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