Cannes Lions

GLOBOL’S MOSQUITO PLUGS

HEYE GROUP, Munich / undefined / 2012

Presentation Image

Overview

Entries

Credits

Overview

Execution

To bring a problem to peoples mind (annoying mosquito noises) and provide the ultimate solution.We used radio because it’s the most uncommon media channel in this category.

Outcome

The radio has not been tracked but there was a lot of feedback that people liked the ad. In addition to that it was helpful for the sales team as a sales argument towards the retail partners.A high awareness level and a significant increase of brand awareness was achieved.