Cannes Lions
HEYE GROUP, Munich / undefined / 2012
Overview
Entries
Credits
Execution
To bring a problem to peoples mind (annoying mosquito noises) and provide the ultimate solution.We used radio because it’s the most uncommon media channel in this category.
Outcome
The radio has not been tracked but there was a lot of feedback that people liked the ad. In addition to that it was helpful for the sales team as a sales argument towards the retail partners.A high awareness level and a significant increase of brand awareness was achieved.