Cannes Lions

GM BUICK LUCERNE

CHASED BY COWBOYS, Venice / GENERAL MOTORS / 2006

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Description

In a futuristic, Calatrava-like environment, we follow a beautiful 3-dimensional snowflake as it drifts downward and lights onto the windshield of the all-new Buick Lucerne as the warm v.o. describes the natural perfection of the snowflake. Suddenly, the driver of the Lucerne turns on the heated windshield washer/wipers and immediately melts the snowflake, along with the rest of the ice, before the Lucerne speeds away.

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