Cannes Lions

GM RANGE

DIGITAS, Boston / GENERAL MOTORS / 2005

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Overview

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Overview

Description

Bring the brand to life, with a revolutionary interactive CD-Rom. Once a consumer experiences the e-Booklet, we want them to say "Wow, I can’t believe this is GM".

Outcome

More than 70% of viewers surveyed gave the e-Booklet high marks on overall experience, providing an engaging way to see GM vehicles, products and services, and including effective music, sound effects and commentary. Consumer responses have included: "A creative way to present the GM story", "Different than any other way I've experienced sales materials", and "a mix of colour, sound and clarity”.

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