Cannes Lions
JWT BRAZIL, Sao Paulo / FORD / 2013
Overview
Entries
Credits
Execution
In a partnership with the automatic road toll company Auto Expresso, we made possible for the ads to allow free passes.
The ads were placed in Trip Magazine and sent to a mailing of potential buyers of the New EcoSport.
Outcome
Over 70% of ads were used as toll payment, allowing people to actually experience the brand’s concept. It also helped the New EcoSport to achieve the leadership in its segment with record sales in December.
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