Cannes Lions

GO FURTHER

JWT BRAZIL, Sao Paulo / FORD / 2013

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Overview

Entries

Credits

Overview

Execution

In a partnership with the automatic road toll company Auto Expresso, we made possible for the ads to allow free passes.

The ads were placed in Trip Magazine and sent to a mailing of potential buyers of the New EcoSport.

Outcome

Over 70% of ads were used as toll payment, allowing people to actually experience the brand’s concept. It also helped the New EcoSport to achieve the leadership in its segment with record sales in December.

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