To launch new snack brand "Peckish"; jew rice crakcer in to urban Thai market

The complicated issue is to trigger consumers think about snack and weight between healthy and tasty.

Being in a relationship is a beautiful thing, but it is undeniable that when 2 people are close together we may have conflicts along the way, some more serious than others, some might be as nonsense as ‘snacks’. And starting from these little misunderstandings in our “heads”, the conflicts can grow beyond to the unimaginable…. Worst, the ‘joy of snacking’ is killed in the process. Snacking is best without your heads involved.

Peckish Rice Cracker, a new healthier snacking choice- that is made 100% out of rice, baked rather than fried, no MSG and no gluten, is created from the belief that ‘Snacking is best without your head’ and therefore ‘Don’t think about your snacks, because Peckish has already done all the thinking for you’.

As brand targeting on urban market and position of the product as healthy and tasty snack.

Online is the solution, the use of interest content pairing to create awareness during consumer's interest.

(eg: movie community page, brand feed in content by offer best snack for your movie time)