Cannes Lions

Go Strong

COLENSO BBDO, Auckland / FONTERRA BRANDS / 2016

Film
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OVERVIEW

Description

The film is an honest portrayal of nine real New Zealanders and how they’re displaying physical or mental strength in their everyday lives. From a celestial navigator to a refugee drag queen. An 80 year old hip hop dancer to a stunt woman mother of three. These cinematic portrayals are intercut with more abstract and dynamic macro shots of Anchor Dairy suggestive of pulsing nutrition coursing through biological systems. The film builds in intensity to highlight the

The film is intended to act as a trailer to entice viewers to discover more about these individuals online.

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