Cannes Lions

GOAL TO GOAL

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2013

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Case Film
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Overview

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Credits

Overview

Description

BRIEF

Bring GOL, the most popular Volkswagen car in Brazil, closer to the young audience that has the mobile phone as their main source of information and entertainment.

SOLUTION

Taking advantage of the fact that GOL's communication is built around the theme of football, we created an app that uses the smartphone's screen as the pitch and the touch-screen as the kick for youngsters to play football in a fun and different way, while finding out about the new car features.

RESULTS

Having received more than 12,000 downloads in the first week, Gol to Gol was soon on the top of search lists which placed the app amongst the most downloaded ones at AppStore.

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