Create a topic of discussion on the Chilean society where children live constantly at risk, either inside the home or in their surroundings.The target is all those in the Chilean society that don't see this problem.The strategy is to sensitise them.

Install in a concurred sector of the city a steel cage with the form of a man drinking alcohol and in the interior we will put a real kid.

The cage was installed in an often travelled route by many people and obtained a great impact.The image by itself is sufficiently strong enough to catch the attention of the target.Achieved the objective of making the reality of the children.