Cannes Lions

GOGO HOLIDAYS

538 CONCEPTS , Hilversum / SUNDIO GROUP / 2013

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GOGO's main challenge is: how to promote their summer holidays for young people during the coldest winter EVER in Holland? 90% of all young people have a smartphone and most of them listen to Dutch radio station SLAM!FM. Therefore we developed a free smartphone app for a hot radio experiment.

The app activates the light in your smartphone: keep it close to your face and shut your eyes to experience light therapy, now turn on SLAM!FM and listen to the GOGO Summer Sound Mashup, that went on air daily in January 2013. And voila: you are on a mini summer holiday!

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