Eurobest
VOSKHOD, Ekaterinburg / FORTEBANK / 2019
Overview
Entries
Credits
Execution
The first close-up shot is featuring Alykhan Asetov, actual forward player of Barys hockey club. The man is sitting on the bench and talking to his teammate. We see that his front teeth are knocked out. At the background there are Barys’s fans, wearing the team’s colours and waving flags. The coach comes up to Alykhan from behind and pats him on the shoulder: it’s time to join the game. The player puts on the helmet (Forte Bank corporate sticker is visible on the helmet). Before going on ice-hockey rink, Alykhan looks right into the camera and smiles, demonstrating three brand-new golden teeth. The hockey player goes to play; the slogan appears on the screen: “Going for the gold together”, followed by the text “Forte Bank – official bank of Barys hockey club” and logos of the bank and the club.
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