Cannes Lions

GOLF

AGENCE .V., Saint-Ouen / VOLKSWAGEN / 2012

Film

Overview

Entries

Credits

Overview

Description

For its promotional campaign in June 2011, Volkswagen decided to highlight the pleasure everybody feels when buying a new car. With a new car, even the most serious people reconnect with the childish feeling of happiness.

Similar Campaigns

12 items

Bye Bye Beetle

PHD, Shanghai

Bye Bye Beetle

2019, VOLKSWAGEN

(opens in a new tab)