We redesigned Nikegolf.com to meet the client’s 2005/2006 key business objectives and set a new standard for interactive marketing. Traditional Interactive design and web development techniques were continually questioned, resulting in a concept that extends the boundaries of Internet marketing.

The 2005 site redesign integrates motion and video to bring athlete endorsements and product showcasing closer together. It has been developed not only to offer a compelling user experience for the 35-54 year-old male target audience, but also to deliver the vital product and athlete information in a usable manner as well as support online marketing activities.