To promote the Golf GTI Cabriolet, we developed the "Race Face Box": An apparently ordinary photo booth with a strong 6 bar air blower on the inside.The participants were able to experience what it is like to drive the GTI Cabriolet in open-air mode. A promotion team attracted brave volunteers on the GTI-Convention at Wörthersee and Berlin’s Alexanderplatz to experience the first test drive for the face. Every time a picture was taken, the participant got a full load of fresh convertible-airstream by our hidden blower. In addition to a great photo memory people got an impression of the GTI-experience.

The result.

More than 3.500 blown away participants in Berlin and at the world's biggest GTI-Convention at Wörthersee. On top of that we achieved a huge response in the media, making our event a great success and the features of the new Golf GTI Cabriolet a literally fresh topic.