The objective of campaign is increase the knowledge of the fresh fish properties that our product has. So, we install in the supermarket a small in-sotre display with a fisherman that sells our product inside an origami made of newspaper. That way we call consumers attention and explain that our fish inside cans has the same properties of a fresh fish. In the first two hours of promotion almost 200 cans were sold and a thousand people were impacted with our promotion.How can we say that a can of sardines has the same benefits of fresh fish?Treating it as fresh fish.

When we open the newspaper wrapping, we find a pamphlet with the message: “Real fresh fish.”An actual fishmonger was installed in grocery and convenience stores to reinforce the concept.It's a fact. Fresh fish sells more.

That way we call consumers attention and explain that our fish inside cans has the same properties of a fresh fish. In the first two hours of promotion almost 200 cans were sold and a thousand people were impacted with our promotion.