We see a middle-aged, everyman protagonist standing in his kitchen, brewing a cup of Maxwell House, wondering why we've gotten so caught up in superlatives—"Awesome," "Amazing," "That's epic, bro" – and forgotten the merits of just being "Good." From there, he goes on an epic journey from a marathon to a professional baseball game to the moon before returning to his kitchen, all the while extolling the virtues "Good."