Cannes Lions

GOOD BOOKS

STRING THEORY, Auckland / GOOD BOOKS / 2012

Awards:

1 Shortlisted Cannes Lions
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The following viral film was created for Good Books – the online bookstore that gives all profits to charity, through Oxfam.

As far as we know, it is the only zero-expenditure charity in the world – no-one involved in Good Books has been paid a cent, all work and time is donated, as was the case for this work.

The viral was released on Youtube and Vimeo. With a collective view count of 286,000 at the time of entry. It has been picked up by The Huffington Post, the Washington Post and Motionographer just to name a few. The concept? Tell the Goodbooks story in the style of the great authors.This is the first, as might have been told by the dark lord of Gonzo, Hunter S Thompson.We think he would have approved…

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