Cannes Lions
STRING THEORY, Auckland / OXFAM / 2012
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The following viral film was created for Good Books – the online bookstore that gives all profits to charity, through Oxfam.
As far as we know, it is the only zero-expenditure charity in the world – no-one involved in Good Books has been paid a cent, all work and time is donated, as was the case for this work.
The concept? Tell the Goodbooks story in the style of the great authors.This is the first, as might have been told by the dark lord of Gonzo, Hunter S Thompson.We think he would have approved…
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