Cannes Lions
McCANN ISTANBUL, Istanbul / MIGROS / 2016
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Migros has 220 health criterias for meats to be sold in its stores. The calves have to qualify these criterias to be in Migros. Therefore, all the calves sold in Migros are Good Meats.
In this film we see the journey of the calves who want to be in Migros. The film starts with a farmer who has just realized that his calves escaped.
Through the film we see the calves’ and a sheep’s journey to go to Migros. However, their final attempt is stopped by the security guard.
The security guard stops and ask them whether they have papers or not. Because only the ones with papers (the ones who qualifies criteria) are allowed to be in Migros.
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