This is a CINEMA Ad.

The ad aims to raise the profile of one of Cape Town’s oldest radio stations; to make it sexy again; to tell the public and media buyers what the station and its listeners stand for. Over the years the station’s profile has shifted from largely white focused contemporary rock, to coloured/black focused R&B and hip-hop. This shift resulted in shrinking media bookings because the largely white/conservative media buying agencies believed that the coloured community was not a potential market. It sure got people talking.....um.