The spot starts out with our hero in a trauma-induced delusion, a fantasy world that’s downright Disney-esque. Birds help her clean, flowers cheer her on, the shop itself is bright, a bonafide showcase of delights. The goal was to call back to films like Mary Poppins, seamlessly integrating animation and live action using single cell animation and filming on a soundstage. Because this was a piece with finite screen time of 26 seconds, camera language, choreography and even the song had to be coordinated to precise measurements and move in perfect syncopation. Every time even a mili-second was shaved from the song, all the other components had to be reworked. When reality butts in and she’s jolted out of her delusion, color temperature and set design highlighted the contrast, jumping from the warm toned candy-coated flower shop of her delusion and the cool toned, monochromatic flower shop of her reality.