Ikea's 'good solutions for bad habits' campaign puts everyday insights on the front and engaging our most common bad habits, regarding to the brand's solutions.

Every TV commercial we created puts in the spotlights different and cheeky situation our consumers face on a daily basis. The Cable Collector is each and every one of us, men of today with a plastic bag of dozens of dusty cables from the past. The Three Second Rule Lady, that struggles in her kitchen to keep the pasta on board rather than in the sink. The Finger Taster, he could be your uncle, your neighbor, your father; you can tell by watching him making his move towards the chocolate cake and puts his dirty finger in, "just a taste check" he says. Those are the anti-heroes of IKEA, those are their controversial bad habits, and our products are IKEA way to resolve them.