Cannes Lions

GoodBuy

FLOCK, Mexico City / FLOCK / 2016

Case Film
Supporting Images
Case Film

Overview

Entries

Credits

Overview

Description

Good buy is the site that reinvents the second-hand market for a good cause.

An e-commerce platform where people can sell the gadgets they no longer use and decide the way they want to help.

When someone access GoodBuy and makes a purchase, that money is transformed in to donations for charities.

Execution

The main experience is on the website that works as a regular second hand e-commerce platform for the buyer but for the seller is a donation experience where they can choose the value of the gadget they are selling and see the equivalent of different charities in to goods that will go straight to help people.

When a purchase is made the money is wired to the charities who transform it into donations.

Social media is used to support the website and build the GB community and paid media to position and drive traffic to the main experience.

Outcome

The website was launched on April 13th and the media campaign is starting on April 25th we are not able to share results at this time.

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