This audio spot ran primarily in the late evening hours and uses Xyzal’s distinctive brand character, Nigel.

As the allergy medicine designed to be taken at night, Nigel tells a dramatic tale in the style of a classic bedtime story. Using a lullaby soundtrack, Nigel’s clever rhyming copy tells how the common problem of allergy symptoms disrupting sleep can turn into a happy night and productive next day.

Nigel ends on the brand tagline, “Be wise all, take Xyzal…at night.” By the end of the spot, Nigel’s charm and timely wisdom have created a vivid narrative for allergy sufferers tired of the same old medicine.