Cannes Lions

GOOGLE APPS

GOODBY SILVERSTEIN & PARTNERS, San Francisco / GOOGLE / 2013

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Case Film
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Overview

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Credits

Overview

Description

Google Docs allows anyone to collaborate in real time. Our goal was to create a demo that not only showcased collaboration but did it in a fun way. To make this happen, we brought to life famous authors like Edgar Allen Poe and Shakespeare to work alongside users inside a simulated Google doc.The challenge was to create an intelligent mechanism that simulated real human collaboration while holding true to each writer’s personality and tone. The final result was a product demo that was both informative and worth sharing.

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