Filmed vertically in a TikTok-style tutorial, the film opens up on our protagonist in front of a mannequin with a tie around its neck explaining how to tie a tie to us, his fans. Quickly we realise that our protagonist has no idea what he's doing and basically just says, "depending on if you want the small knot or the big one...you just need to tug it down more depending on your preference." A visual of a phone appears Googling "how to tie a tie" followed by all the results with a voiceover asking, "want to know how to do anything? Ask Google."