We met users at the point of their frustration, and explained a complex issue in a simple, relatable way—by using the image of their actual video to illustrate what’s between them and YouTube. Each viewer’s story is uniquely customized and leads to a personalized video quality report, where users can see how their ISP stacks up to others in the area.

Our clear presentation of a universal issue made news across mass media and technology sites, with favorable articles from The Wall Street Journal, Forbes, CNET, Wired, and Mashable among others. The site made a complex issue more relatable for consumers and spurred internet providers to improve their end-to-end video delivery.