To create a major impact, we started by creating expectation through a teaser campaign. Come jump over the city. We used Internet as the only media to circulate funny videos of people jumping. Many blogs started speculating about the meaning of Google’s Come Jump Over the City. Once everybody was talking about it, we launched the site www.jumpingoverthecity.com.There, people found an invitation for October 3rd to go jump at the Planetarium.

Without yet knowing what it was about, people filled the web page with comments, questions, and proposals and waited for the revelation.Three weeks and 2,000 speculation gigabytes later, the city found a huge surprise: the biggest trampoline in the world.An inflatable mega-structure, over 65 feet in diameter, with the entire city of Buenos Aires plotted on its surface. A simple and funny idea for everybody to jump from one place in the city, to the other, in the same way users do when they browse Google Maps.

During the two days the action took place, entire families ands friends had fun jumping over the city and living the “Google Maps experience”.

The event was widely covered in the media. For several days the biggest trampoline in the world appeared in Clarín, La Nación, Infobae, and on the main TV channels.As a result, the quantity of visits to Google Maps from Argentina increased 30%.

It reached 6,200,000 page views the week after the event took place. It also surpassed the client’s expectations.

The site www.jumpingoverthecity.com had more than 42,000 visitors who left thousands of comments, photos and videos regarding their experience in the biggest trampoline in the world.