People carry mobile devices with them all day; powerful graphics computers, loaded with sensors.

Instead of simply using them as a small screen to play content produced for bigger static screens, can we create a new kind of content, made for mobile, something beautiful, emotional and interactive.

We created the tech, the format, and a new user experience:

• A sensor fusion suite based on algorithms used for precision planetary landings, coupled with a 60fps rendering engine, making the phone into a window to the virtual world of the story.

• New interaction and framing techniques allowing an immersive experience. The audience controls the pacing and framing of an authored story with a beginning, middle, and end.

• The first ever implementation of Pixar's open graphics standard on mobile and first in real-time. Tech that runs on big rendering farms is now running at 60 fps on a phone.

• Interactive music that allows for variable length scores and an audio pipeline that can create 3D soundscapes with binaural playback in real-time.

• A live action end-to-end pipeline: multi-camera rig, 360 degree cinema-quality live action capture, filmic color range and 360 video playback decoding at 60 fps, with full sensor interactivity.

• Cloud delivery pushes stories directly to users, removing discovery barriers. Control of when and where content is delivered, and the potential to change stories over time.

• Deep analytics track how people engage with stories: where they looked, what story lines they followed and how long they spent in each moment. Allowing us to adapt and re-distribute stories based on user response.

Next? We developed the full production and distribution pipeline for the creative community: our Story Development Kit is going out now to artists and studios to create immersive stories, as we explore more mediums and possibilities.

Google/Motorola has sponsored 3 stories that have been released thus far to more than 5 Million users. Nearly 18,000 users rated the app a 4.7 out of 5. Our platform continues to scale over time via our public app. The technology and content is expanding rapidly as we develop special projects in-house that will push the boundaries of what is possible and drive further development, and simultaneously release our Story Development Kit to a select international group of production companies to produce a slate of new stories; brand-curated content.

Storytellers have been inspired by this new creative medium. "I was looking for some way to connect in a deeper, more personal, expressive way as an artist. I see this medium as a way of putting my animation directly, literally, into the palms of people’s hands.” - "duet" director

"duet" was shortlisted for an Academy Award, and nominated for an Annie, animations highest honor.

Press reactions have been very positive:

“The Oscar contender that SHOULD be watched on a Phone.” – Variety

“Has an app ever made you feel special?” – Gizmodo

“Where High-Tech Meets High Art.” – Animation Magazine

“Welcome to what might become the future of cinema.” - Backchannel