• The Market was in single digit growth and Gordon’s needed to drive growth further• Faced with strong competition from own label, cheapest on display and premium brands like Bombay Sapphire• Therefore Gordon’s had to reinforce category leadership, whilst also showcasing the 2nd year of Tuner Sponsorship• The aim was to reach 1 million+ consumers through targeting train stations (inc. outside of London)• Important that the activity was to be more than a straightforward sampling exercise – “not just a free G&T” but a real Turner/ Gordon’s experience whilst demonstrating both brands attributes = British/Quirky/Classic

Total Activity Footfall across all 3 sites = 36 weekdays & 9 Saturdays = 5,717,474 (Promorail)Estimated people interacted with stand at 10% of total footfall = 570,000Estimated people saw the stand at 20% of total footfall = 1,140,000• Campaign exposure was above expectations• Creative and Brand delivery complimented both Brands• Cost per person to see the stand - reached over 1,1400,000 = 27p per person• Tate visitors to exhibition up 24 %Gordons sales over the promotional period increased 10%(NOT TO BE PUBLISHED)