We tapped into the expectation and excitement of the aperitivo through teasing communication: “If you don’t go you don’t know”.Radio advert communicated the pay off, a special Gordon’s website engaged the target through films about aperitivo people and situations.Bicycles and cars courtesy notes and stickers encouraged to go! (otherwise.. you don’t know!)Communication in bars brought to life the true spirit of aperitivo

With very limited resources we generated:A very positive shift of Young adults’ consideration (+50%) towards Gordon’s in the pre-night occasion (post research).Sales increase of 140% (Milan area).Client’s feedback: “this is an excellent case history about how media can work together to create relevance for our brands”